Marketing Mcqs – (Management Sciences) MCQs Latest For FPSC, PPSC, NTS, KPPSC, SPSC & Other Tests
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Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Management side
B. Formulated side
C. Selling side
D. Forecasting side
Good marketing is no accident, but a result of careful planning and __________?
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. The 4Ps (Product, Price, Place, Promotion)
C. Identifying and meeting human and social needs
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Marketing management is ____________?
A. Developing marketing strategies to move the company
B. Monitoring the profitability of the companies products and services
C. forward Managing the marketing process
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
A transaction involves ____________?
A. each party is capable of communication and delivery
C. at least two parties
D. each party is free to accept or reject the exchange offer
E. all of the above
__________ goods constitute the bulk of most countries’ production and marketing efforts.
D. Service e. Event
Information can be produced and marketed as a ___________?
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we challenge competitors
B. we sell quality
C. we implement ads
D. we sell hope
A Marketer is someone seeking a response from another party, called the __________.
A. Fund raiser, contributor
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A. Expected Product
B. Future Product
C. Latent Product
D. Existing Product
In __________more customers would like to buy the product than can be satisfied.
A. irregular demand
B. latent demand
C. overfull demand
Marketers often use the term ___________ to cover various groupings of customers.
A. Buying power
C. Demographic segment
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Global markets
B. Business markets
C. Consumer markets
D. Nonprofit and governmental markets
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
B. Brand image
Global marketers must decide ___________.
A. How to price their products in different countries
B. How to adapt their product and service features to each country
C. Which countries to enter
D. All of the above
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Horizontal Integration
B. Vertical Integration
C. beta Market
D. Meta Market
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Industrial Age
B. Age of Globalization
C. Information Age
D. Production Age
Many countries have ________ industries to create greater competition and growth opportunities.
D. scientifically segmented
Customers are showing greater price sensitivity in their search for ___________.
A. The right service
B. The right product
C. The right store
Rising promotion costs and shrinking profit margins are the result of ___________.
B. Changing technology
D. Heightened competition
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. total service solution
C. Customer delight
D. intangible benefit(s)
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. One-on-one communications
B. Well-established brand names
C. Better prices
D. direct selling capability
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
a. Production concept
b. Selling concept
c. Marketing concept
d. Product concept
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Marketing Concept
B. Selling Concept
C. Production Concept
D. Buying Concept
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Total market orientation
C. Proactive marketing orientation
D. Impulsive market orientation
In the course of converting to a marketing orientation, a company faces three hurdles _______.
A. Organized resistance, slow learning, and fast forgetting
B. Decreased profits, increased R&D, additional distribution
C. Management, customer reaction, competitive response
D. Forecasted demand, increased sales expense, increased inventory costs
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. Customer focus
C. External focus
D. Competitive, customer focus
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Management-driven organization
C. Customer orientation
D. Collaboration model
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A. Overall company objectives
B. Overall company strategies
C. Overall department objectives
D. Overall marketing objectives
E. All of the above